With the declining funding and support of the Arts, we (as a collective) new we would have to fund our show Record ’97 ourselves, though fundraising and our own pockets. To give the company a starting point the university granted us £166.66 to our funding.

We knew that we needed roughly £500 to fund out show, as it depended highly on props, costume and set to create an authentic representation of the 90’s, so we had to find ways of fundraising the money needed. Our first initiative was to create a kickstarter project, with 10 members in our theatre company and a following of over 160 people on our Facebook page we thought a kickstarter was a wise form of fundraising. We decided to give as much information as possible on our Kickstarter, to ensure our donators fully understood how their donations would help us and our vision.

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We set our target low and aimed to raise £200 via donation which we managed to do with a few weeks of launching the site. This was reached primarily by sharing the link and our project and vision on every social media platform we had access to be that our personal or our profession one. However, I was are that the company had to be careful of what we posted on our own personal social media platforms as they were now linked to our theatre company reputation and we did not want to tarnish this reputation.

To thank our Kickstarter donators, I decided to give away a few prizes; the first two to donate over £10 won a 90’s themed sweet box and everyone who donated £1 had a personalised thank-you in our program. As this was a larger job myself and our marketing manager, Kim Bowe, decided to split the work, she took on the job of writing the personalized thank-you’s and I sourced the 90’s themed sweet boxes and had them sent to the donators.

Works Cited:

Figure 1: Kickstarter. (2017). Kick A Pigeon Theatre. [online] Available at: https://www.kickstarter.com/projects/1253038669/kick-a-pigeon-theatre?ref=nav_search [Accessed 10 May 2017].

Figure 2: Kickstarter. (2017). Kick A Pigeon Theatre. [online] Available at: https://www.kickstarter.com/projects/1253038669/kick-a-pigeon-theatre?ref=nav_search [Accessed 10 May 2017].

Figure 3: Kickstarter. (2017). Kick A Pigeon Theatre. [online] Available at: https://www.kickstarter.com/projects/1253038669/kick-a-pigeon-theatre?ref=nav_search [Accessed 10 May 2017].

Figure 4: Kickstarter. (2017). Kick A Pigeon Theatre. [online] Available at: https://www.kickstarter.com/projects/1253038669/kick-a-pigeon-theatre?ref=nav_search [Accessed 10 May 2017].

Figure 5: Kickstarter. (2017). Kick A Pigeon Theatre. [online] Available at: https://www.kickstarter.com/projects/1253038669/kick-a-pigeon-theatre?ref=nav_search [Accessed 10 May 2017].