To ensure our we could fund the vision we had for our show, we decided we need to further fundraise. Our Kickstarter has already been a massive success and with the followers we had gained on social media, we were confident that we could fundraise further with events that matched our 90’s themed performance.
The first idea a raffle, we knew for this we would need to source a prize that would fit with the theme of our show but also appeal to our target audience of those who were born in the 90’s and those who lived through the 90’s. Fortunately, one of the company member’s parent donated us a brand new vintage styled vinyl player for a prize which saved the company £60. We also knew we needed to consider how long we ran the raffle for and when or where we sold tickets. We decided to run the raffle for two months leading up to the show, this gave us enough time to sell raffle tickets to our friends and family.
We also decided to hold a 90’s themed quiz and a 90’s themed film night. Though the events had great potential we only managed to raise a small amount of money from both events. However, the events were great for marketing as they allowed for us to promote our theatre company and up and coming show, whilst creating a relationship with the general public, so personally I still believe these events were successful. If we were to hold these events again then I would have held these events earlier in the year, as these clashed with the deadline dates, thus the turnout was lower than expected.
Overall, the company managed to fundraise a further £170 taking our total funding, including the university grant, to £551.66 and by the end of the process we had £9.66 left over after taking a contingency of 5%.
Works Cited:
Figure 1: Kick a Pigeon Theatre. 2017. The Company at the Quiz. Lincoln: Univeristy of Lincoln