It is just over 2 weeks until show day!
We have received the print for our show. In regards to where the posters and flyers are being distributed, we targeted shops which fit in with the themes of Record ’97.
(Kick A Pigeon Theatre, 2017a)
With it being set in a record store, posters were handed out to record stores in the city centre. In keeping with them themes of nostalgia and retro we also targeted vintage clothing shops where some of the cast’s costumes were purchased. With the print being very vibrant and unique, it proved successful to have the posters placed in shop display windows. The posters needed to be placed in prime locations in order to boost ticket sales. The flyers had to be distributed in prime locations therefore I split the company into pairs and scaled the high street and up Steep Hill. People were keen to take the flyers and put up posters. Our posters were also placed around the university campus.
Below are the alternate options for the poster which marketing designed. They ranged from keeping everything stripped back and simple to full garish rave-esque poster (which was the chosen one). I took inspiration form 90s band poster and recreated the feel of those posters by adding a group image to it. In the end the rave poster was the winner and the colour scheme is going to be used to create rave posters for the performance.
(Kick A Pigeon Theatre, 2017b)
(Kick A Pigeon Theatre, 2017c)
(Kick A Pigeon Theatre, 2017d)
(Kick A Pigeon Theatre, 2017e)
Works Cited
Kick A Pigeon Theatre. (2017a) Print. [image] Lincoln Performing Arts Centre: Kick A Pigeon Theatre.
Kick A Pigeon Theatre. (2017b) Purple Poster. [image] Lincoln Performing Arts Centre: Kick A Pigeon Theatre.
Kick A Pigeon Theatre. (2017c) 90s band style Print. [image] Lincoln Performing Arts Centre: Kick A Pigeon Theatre.
Kick A Pigeon Theatre. (2017d) Final Print. [image] Lincoln Performing Arts Centre: Kick A Pigeon Theatre.
Kick A Pigeon Theatre. (2017e) Stripped back Print. [image] Lincoln Performing Arts Centre: Kick A Pigeon Theatre.